Discovering Google Discover: A Quick Guide

by | May 9, 2023

Google Discover is an innovative feature introduced by Google in 2017 that allows users to discover new and interesting content based on their interests and search history. With the help of Google Discover, users can easily explore new content related to their interests without even searching for it.

In this guide, we will dive deep into Google Discover and explore how it works, how to optimize your content for Google Discover, and how it can help you drive traffic to your website.

What is Google Discover?

Google Discover is a personalized content feed that appears on the Google mobile app and Google homepage. It uses AI algorithms to curate a list of articles, videos, and other content based on the user's interests and search history.

The content on Google Discover is not just limited to web pages, but it also includes videos, images, and news articles. Google Discover works by analyzing the user's search history and interests, and then displays relevant content that the user might be interested in.

How Google Discover Works

Google Discover works by using a complex algorithm that considers various factors such as search history, location, device, language, and time of day. The algorithm then curates a list of content that is relevant and interesting to the user.

To be featured on Google Discover, your content should be high-quality, engaging, and relevant to your target audience. Google Discover also prioritizes fresh and timely content, so it's important to keep your content up-to-date.

Optimizing Your Content for Google Discover

If you want your content to appear on Google Discover, you need to optimize it for the feature. Here are some tips to help you get started:

  1. Focus on creating high-quality and engaging content that resonates with your target audience.
  2. Use eye-catching visuals such as images, videos, and infographics to make your content more engaging.
  3. Use descriptive and keyword-rich titles and meta descriptions that accurately describe your content.
  4. Ensure that your content is mobile-friendly and loads quickly.
  5. Update your content regularly to keep it fresh and relevant.

Benefits of Google Discover

Google Discover is an excellent way to drive traffic to your website and increase your visibility on Google. Here are some benefits of using Google Discover:

  1. Increases your website's visibility on Google.
  2. Drives more traffic to your website.
  3. Helps you reach a wider audience.
  4. Improves user engagement and user experience.
  5. Boosts your website's authority and credibility.


Google Discover is a powerful feature that can help you drive more traffic to your website and increase your visibility on Google. By following the tips mentioned in this guide, you can optimize your content for Google Discover and start reaping the benefits of this feature.

Remember, creating high-quality and engaging content that resonates with your target audience is the key to success on Google Discover. So, focus on creating content that provides value to your audience, and you'll soon see the benefits of Google Discover.